When hiring people, you may be looking to fill the role, perhaps without requiring the all of the skills necessary to perform fully and effectively. You are just looking for a warm body to do a limited number or tasks. For a variety of work situations this may be acceptable, as long as the candidate has customer service skills and modicum of likability.
Recruiting talent is, for all purposes, relationship building. As much as the candidate is striving to be hired, the company must extend itself as well to attract the best possible candidates. Establishing an open atmosphere of mutual interest, respect, and gain ensures that each party will be rewarded from the pairing. For the company, it is the candidates skills, polish, and drive that signal they can provide results, value, and innovation needed. For the seeker it provides the security, sense of place, and belonging needed to approach the position with a clear mind and an energetic spirit necessary to give their best effort.
Hiring a new employee is a big investment, and potentially a risky one as well. This is made more difficult when an industry is growing, and becomes highly competitive with each of the largest players seeking to achieve a dominant position in the market. With many good companies vying for a limited number of exceptional people, it is crucial to make the right choice.
My question to you is are you hiring someone, or recruiting talent?